Frost*design is a branding and design collective where each memeber is an expert in their creative field. Based in Sydney, Australia, this creative studio tackles a variety of projects and disciplines ranging from building environments, brand design, and digital design ranging from smartphones to virtual reality.
Founded by Vince Frost in London in 1994, the founder was the youngest associate director at UK multi-disciplinary design firm Pentagram.
In 2004, he relocated to Sydney and, as CEO and executive creative director of Frost*design, has led a wide range of transformative projects for clients including Deutsch Bank, Qantas, Frasers Property and the Sydney Opera House.
Collaborating with Melbourne based creatives, Tin & Ed, we designed a striking print campaign enriched with animated digital content. As a stylised extension of the Grosvenor Place brand we created in 2015, the ‘Food Culture’ campaign aligns to the ‘Culture at Work’ ethos and connects the stories of individual retailers to the precinct, creating an accessible and lively food destination.
Find Your Way – The University of Technology, Sydney
An increasingly fragmented and growing campus prompted University of Technology, Sydney (UTS) to address how navigation across its expansive city site could be improved. This followed its $1 billion redevelopment with landmark buildings by Gehry Partners and Denton Corker Marshall. The way-finding and signage system, with digital integration by Brand Culture, has proven successful in assisting students, staff and the public to locate and find destinations with ease.
“Unbelievably Unnaughty’ – Wellness by Tess Product Campaign
Simplicity, standout and a smile in the mind. Our playful identity and packaging design really pops for Wellness by Tess, makers of delicious, nutritious raw cakes and treats. We were asked to create and design the brand, packaging and other collateral with a view to increasing stand out and celebrating healthy indulgence.