Upper First Productions asked Thiage Steka, Lead Animator for the design studio to oversee the TV spot using Eric’s designs.
Safeway TV Spot
Concept, Direction: Upper First Production
Characters – Mariana Ikuta
Sound FX – Ljudateljén
A great case study in marketing: tying the client’s work (which can be rather pedantic in simple explanation like airport infrastructure) and frame the commercial to how people are effected in a positive way (lovers meeting, family going on vacation) it presents the company in a way that’s in a positive and memorable light.
From the soft color palette, the DOF and lens flare illustrated effects to cute animations of the characters, this spot is gorgeous.